Rainbow Tourism Group was established in 1992, and is a major player in Zimbabwe’s Tourism Industry . listed on the Zimbabwe Stock exchange , the company has spread its wings into the regional markets through management contracts and Strategic Alliances . The group operates four distinct quality hospitality brands and has positioned itself as the leading provider of Unique African Hospitality.
- Rainbow Towers Hotel & Conference Centre – Harare
- New Ambassador Hotel – Harare
- Kadoma Hotel & Conference Centre – Kadoma
- Bulawayo Rainbow Hotel – Bulawayo
- A’Zambezi River Lodge – Victoria Falls
- Victoria Falls Rainbow Hotel – Victoria Falls
- Mozambique Rainbow Hotel – Beira
History of Rainbow Tourism Group
RTG was formed in 1992 as part of the Government’s commercialization programme. This dynamic and visionary company rose within six years from three hotels units and a tour operator company in 1992, to become Zimbabwe’s second largest hospitality chain by 1998.
Incorporated in 1991 as Zimbabwe Tourism Investments Group (Private) Limited (ZTTG) (Registration Number 4880/91), the Group assumed control of the commercial business and assets of the Zimbabwe Tourism Investments Group, as a parastatal, then responsible for the promotion of tourism in the country.
In 1994, the ZITG was renamed Rainbow Tourism Group (Private) Limited, and entire entity became a public company and listed on the Zimbabwe Stock Exchange on 01 November 1999 after the Government offered 70% shareholding to institutional investors, employees and members of the public. Today, RTG owns quality business units, establishing itself as the fastest growing company in Zimbabwe’s tourism industry. It has successfully positioned itself as a leader in offering Zimbabwean cultural hospitality. In order to remain competitive, the Group has adopted a branding strategy so as to ensure a close and sustainable relationship between the brands and their customers.
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